FSA safety advice to consumers - Does this affect you?

You may have heard recently in the news the Food Standards Agency's statement regarding CBD containing products. What are the key issues in this announcement?
The FSA issued a new precautionary advice which recommends no more than 70mg intake a day, unless under medical direction and advise that if you are pregnant or breastfeeding not to consume CBD products.
CannaWell instructions for use have always suggested an intake less than the new reduced maximum recommended amount. Our strongest oils, the Balance 10% or Hemp CBD 10%, recommend 5 drops (18mg) 1-3 times per day. It is worth mentioning that until this announcement the industry standard was up to 160mg CBD daily intake as a food supplement. As a proactive company, we have changed our labels in line with the FSA guidance, amended the maximum daily dose to reflect the FSA guidance amount and added that if you are pregnant or breastfeeding not to consume CBD products.
We've taken the opportunity also to add a slight colour variation indicating clearly the difference between 2.5%, 5% and 10% strength.
What happens after 31 March 2021?
The FSA stated that companies that have not submitted their novel food application will be removed from the shelves after this date. The good news is that companies that have submitted their application will continue to be able to sell their products during the assessment process. CannaWell are part of the EIHA (European Industrial Hemp Association) consortium. We will submit a joint application. You can be assured that we are here to stay.